I grew up in LA but moved out here to Northern California to attend school. Now, living in a small college town there is only one retail store to shop at and that's the Gap! After loyally shopping at the Gap for the past 3 or 4 years I'm glad to hear that they started a shopping program dedicated to us, the consumers.
In Canada, a Vancouver Gap store was flipped completely upside down for a promotion of the brand's new loyalty program called Sprize. This is how the program works-with Sprize, Gap shoppers who buy clothing at full price will receive shopping credit for the price difference if any of their previous purchased items go on sale in the following 45 days. To prepare the store they flipped: 32 mannequins, 4 display tables, 100s of sweaters and shirts, 3 cars, 1 hot-dog stand, and even the mirrors in the fitting room! The whole idea was very creative and I'm sure brought in many new costumers. Take a look at the makeover process and see how the whole thing came together.
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