James Franco for Coach

8:54 PM

Coach Creative Director Stuart Vevers cast James Franco as the face of the campaign. "As an actor, director, writer, artist and philanthropist, James embodies the creativity, confidence, curiosity and innate style of the Coach Guy. He is dynamic, daring, magnetic and multifaceted. He is defined by harmonious dualities: rugged yet refined, fearless and brave yet thoughtful and grounded."






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