Rumer Willis for Badgley Mischka

3:31 PM

Badgley Mischka unveils its spring 2011 marketing campaign featuring actress Rumer Willis. The campaign was shot by Tony Duran on a beautiful beach in Malibu, CA and will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, and Harper's Bazaar. Here's what the designers, Mark Badgley and James Mischka, had to say about their newest spokesmodel, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."(s)

"It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."--Rumer Willis

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