Blake Lively for Gucci Premiere

10:44 PM

Blake Livley joins the ranks of Evan Rachel Wood and Abbey Lee Kershaw as the new face of Gucci's latest fragrance. Blake's first ad for Gucci Premiere is out now and she looks stunning and glamorous! The ad was shot by famed photographers Mert & Marcus and she will also be appearing in a short film for the perfume, which is directed by Nicolas Winding Refn.

"In conceiving this fragrance I was inspired by timeless Hollywood glamor and the iconic leading ladies of Hollywood's golden era," said Gucci creative director Frida Giannini. "Blake's unique style and charisma brings that allure to life in a very contemporary way." 

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